Dental Marketing & Dental Advertising

The definitive 2021 Guide

How to market your dental practice and increase your appointment numbers using the patient journey as a guide. 

The Definite 2021 Guide for Dental Marketing & Dental Advertising

Dental marketing has been transformed in the recent years when a shift from provider referral towards search engines took place in dental patient preference when searching for a dentist. As such, dentists started to adapt and have shifted dental marketing efforts from liaison services to dental advertising.

 

Dental advertising agency efforts

Dental marketing agencies focus on the following:

  • Dental Website Optimization

  • Dental Search Engine Optimization

  • Dental PPC (pay per click) Advertising

  • Dental Social Media Marketing

 

 

Why and when do dental advertising & dental marketing fail?

In healthcare and subsequently in dental practices, there is no one-fits-all approach. Healthcare marketing agencies are mostly generic marketing agencies that chose to target healthcare, but they lack dental expertise. As such these generic marketing agencies cannot identify the dental patient journey or their persona. The result is that dental marketing budgets are wasted and show minimal return of investment (ROI).

 

How should dental marketing be done?

Everything starts by defining the dental patient persona, specifically for your practice. If you worked with digital dental marketing agencies in the past, they probably promoted various versions of your services to Google ads and Facebook ads. And the results were likely disappointing. The reason for poor results is that the promotion was generic and without the crucially important pre-work and structure that enables a marketer to laser target patients exactly where they are during their journey to your dental practice.

 

Defining the dental patient persona

Before we discuss where the dental patient journey starts and ands and before we find out where to target your patients with advertising, we need to define who they are by answering questions relevant to:

  • Demographics (e.g., age, gender, education, occupation)

  • Psychographics (e.g., hobbies and interests)

  • Geographics (e.g., location)

  • Behavioral Traits (e.g., personality and demeanor)

 

Why is the dental patient persona important for dental marketing?

Because it will allow us to know WHERE and HOW to approach them.

For example, if your ideal patient is 20 years old and you target them on Facebook, you are wasting your marketing budget. If you are a pediatric dentist you should be promoting your practice in channels that have the demographic granularity to target parents but also define the parent age that will prevent your ad to be wasted on parents who have grown up kids in college.

Countless of these considerations are being taken seriously by PHARMED in order to maximize your ROI and effectively use your digital budget.

 

Following the definition of your ideal patient, we move towards finding where they are so we target them with dental advertising and dental marketing solutions.

Dental Marketing & Dental Advertising Trends in 2021: The Dental Patient Journey

Dental Marketing and Dental Advertising trends 2021

The dental patient journey has four steps. We will discuss these steps and we will show you how PHARMED targets dental patients in each step of their journey with dental ads and other marketing efforts specific to dental practices.

 

 

Step 1: Dental Symptom Awareness

 

Early in their journey, dental patients experience symptoms and are looking online for contextualization, reassurance, and diagnosis. Clearly the early dental symptoms for patients include pain or oral discomfort, i.e. foul breath, bad taste and others.

Patient problem: ​Find the right information about their symptoms.​

Your solution: Dental symptom awareness, and through it, your own brand awareness.

At this stage, dental patients may not be acquainted with your dental practice name or dental brand name. Help them become familiar by offering tangible value: Appropriate, balanced, scientific information relevant to their symptoms.

We can do this together with: 

  • Content Generation for Dental Symptom Awareness

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM, Google Ads)

  • Social Media Marketing (SMM, Facebook Ads)

 

Content Generation for Symptom Awareness

Unless your digital properties such as your dental practice website have appropriate content, patients will be shifted to other practices. Content should use keywords relevant to your dental services and the symptomatology of the diseases that you treat.

We can do this together with:

  1. Disease Awareness Presentations

  2. Medical Brochure Design

  3. Keeping up to date a dental blog on your website.

 

 

Dental Awareness Presentations

 

Why disease awareness presentations?

Over 90% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor.

You, as a dentist, have the responsibility to educate your patients and protect them from misinformation that crowds the internet. But there are significant benefits for you as well:

  • Show that you are an authority in your field

  • Show to patients that you care about their wellbeing and oral hygiene.

  • Boost your dental website organic traffic

  • Ultimately increase your reputation and get more patient appointments.

 

What are the PHARMED disease state presentations?

PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:

  • Overview of dental disease

  • Epidemiology and burden of dental disease

  • Pathophysiology

  • Etiology

  • Symptoms & signs of dental disease

  • Diagnosis

  • Prognosis

  • Management

 

Medical Brochure Design

 

Why do I need brochures for my dental practice?

A professional illustrated brochure crafted by PHARMED medical doctors working closely with our designers is a powerful way to:

  • Showcase your services and staff to colleagues and establish a referral pathway for new patients.

  • Showcase your expertise and dental branding.

  • Explain dental treatments & services to patients.

  • Use call to action to get more dental appointments.

  • Make promotional offers and bring existing and new patients to your practice.

 

 

Dental Blog Content

Dental Website content is the foundation of dental practice online visibility. The best way to increase your website content without negatively impacting the website’s navigational structure is blogging.

PHARMED’s signature dental website comes with an active dental blog module that you can use to blog yourself or retain our doctors to blog on your behalf.

 

Why do I need others to blog on my behalf?

Subscribing to the PHARMED dental blogging package will have a medical doctor or healthcare professional creating blog articles for your dental website on your behalf. Here are the benefits:

  • Dental Practice Referrals: Strong blog content will lead to other medical websites and blogs linking back to you and direct patients to your website.

  • High Quality: Content will be created on the topics of your interest by a medical professional, it will be referenced, concise, balanced, and appropriate for your patient audience.

  • Consistency: Blogging will be according to schedule constantly without interruptions. Websites that are stagnant through time get penalized by search engines.

  • SEO: Blogging when it is done by doctors and SEO experts, it involves expert keyword research and leads to better ranking on search engines.

  • Show that you are online: An active blog shows to the patient an active, vibrant dental practice.

  • Stand out as authority in your field: Provide useful information that will engage and retain patients.

 

 

Search Engine Optimization for Dental Practices (SEO)

 

What is SEO?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve your dental practice’s online rankings, drive website traffic, and increase awareness in search engines.

In other words, SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.

 

Why is Dental SEO different than any other type of SEO?

Dental SEO, similarly, to any medical SEO, has a dual purpose: The content must be friendly to the search engine crawlers, so your website ranks well in results. However, it must also be understandable and not misleading to the patients who will read it. Ambiguous or misleading medical or dental content is not only bad practice but may also lead to lawsuits. Therefore, we feel that only healthcare marketing professionals with a degree in life sciences should be involved in medical SEO and dental SEO.

 

Why is SEO important?

  • Discoverability: Organic search is most often the primary source of website traffic.

  • SEO Builds Trust & Credibility: The goal of any experienced SEO professional is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

  • It is actually do or die: If your dental practice is not on page 1, you’re not winning the click. It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not reaching many prospective dental patients through the organic search. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 don’t get clicked at all.

 

Why is SEO such a complex process?

SEO has to do with the technical (non-visible) part of your website as much as with the visible content. It also has to do with the authority of your website among other relevant websites: Usually referred as off-site SEO, this is the number of "backlinks", aka links on other websites pointing to yours. It's like the citations for a journal article.

 

SEO leads to free website traffic and can contribute up to 50% or more visitors to your pages. For this reason, it compliments and often rivals paid dental advertising methods, but is also a time consuming and long term, ongoing process.

 

 

On-Site Search Engine Optimization

 

What is On-Site SEO and why is it important?

On-site SEO, also sometimes referred to as on-page SEO, refers to processes that will optimize features and content on your dental website. This includes tweaking components of your website such that visitors can easily understand what is presented to them on each page, and quickly decide whether it answers the question posed in their original search. For example, optimizing onsite-SEO includes publishing relevant content, enhancing titles, HTML tags, and images used.

 

Having good on-site SEO allows search engines to interpret your website’s content in the same way a human viewer would and increases the chances of your dental website appearing in search results when a prospective patient makes a relevant query.

 

Improving your on-site SEO will increase traffic to your website via search engine searches and bring your website up in the search engine rankings.

 

Will keywords help improve my On-Site SEO?

Although keywords still matter, they are no longer the most crucial aspect of on-site SEO. Modern day search engines are capable of more sophisticated techniques. Rather than simply determining whether a web page contains the same words included in a search, search engines can deduce the overall meaning of a web page using keyword synonyms, as well as consider the context in which the word appears. For this reason, it is crucial to consider the relevance of your page’s content and how helpful it will be with regards to the search queries you hope will lead patients to your website.

 

Content should be written with both the search engine and viewers in mind. The information on your website is being produced for prospective patients and should therefore be high quality and meaningful, while at the same time being made in a way that search engines can understand it.

 

How do I ensure that my website meets the requirements for sufficient On-Site SEO?

To best ensure that your website is reaching its full potential with regards to on-site SEO it should comprise content that is:

 

  • In-depth: For search engines to adequately analyze and comprehend a website’s content, it must be detailed and thorough. If content is lacking in depth, it will not stand as good a chance in the rankings.

  • User-friendly: Content should be easy to understand, and aesthetically organized on the website such that it is easy to navigate and read. Ads and external links should be kept to a minimum or should be organized out of the way of core content.

  • Distinguishing: Including content on your website that is not original or unique will significantly decrease its chances of ranking high on search engines

  • Reliable: All information included on your practice’s website should be assumed to be a trustworthy source of information on the given subject area. Remember E-A-T: Expertise, Authoritativeness, Trustworthiness.

 

 

Off-site Search Engine Optimization

 

What is Off-Site SEO?

Off-page SEO essentially refers to any search engine optimization that occurs outside of your actual website’s page. Brand building, content marketing, social media management, and online reviews all play major roles in your website’s off-page SEO.

 

Why do I need Off-Site SEO for my website?

In short, inadequate off-site SEO will cause great difficulty for your practice’s website to rank in the competitive search engine rankings.

 

What are some things that can help improve my websites Off-Site SEO?

  • Link Building: Link building is one of the most important tactics in building your website’s off-site SEO. Link building refers to getting other websites to include links to your website’s page. Ensuring these external websites hold high authority will help to further increase your website’s rankings.

  • Brand Building: Building up your practice’s brand will help search engines better understand the credibility of your website and the content which it includes. Strong branding will also bring with it a natural increase in links and mentions across the web.

  • Content Marketing: Marketing of content outside of your own website’s page is crucial. For example, publishing an infographic that gets mentioned and shared across social media, publishing blog posts, or conducting surveys online.

  • Events: Online events like webinars are significant as they are not only a way to gain recognition for your practice online, but they also are a great way to help build your brand, and therefore increase off-site SEO.

  • Reviews: Online reviews are vital in forming your practice’s online reputation. A medical practice that receives positive reviews on third-party platforms not only demonstrates a strong brand, but also gains authority and trust in prospective patients’ minds.

 

 

Search Engine Marketing (SEM, Google Ads)

 

What is SEM and how is it relevant to dental marketing trends in 2021?

Search engine marketing involves practices to market your practice and the services offered within it. SEM is also sometimes referred to as paid search or pay per click (PPC). This includes paid advertising that will show up in search engine results. SEM is crucial as it offers a great opportunity to place advertisements for your practice right in front of prospective patients who are urgently trying to find dental services.

 

SEM differs from SEO in that it refers specifically to marketing that is paid for and placed on the web, whereas SEO refers to websites ranking high in search results due to the inclusion of relevant content for a specific search query.

 

How does SEM work and why is it important?

SEM is important because it reaches consumers at the perfect time: when they are actively searching for new information. Capturing the patient during the moment when they show intent is the most effective way to get patients to your practice. When patients are in the process of making online searches for a new dental practice is the exact moment you would want an ad for your practice to come up and draw them in to visiting your website.

 

SEM works by allowing these sponsored ads to appear at the top and side of search engine results, on the basis that the ads have keyword in common with the search query.

 

The best way to design an SEM strategy for your practice is to:

  • Research keywords and compile a list of the ones that are most relevant to your website, practice, and services offered.

  • Decide on the region of the search results page where you would like the ad to be shown

  • Design a text-based advertisement for your practice, this will be what is later displayed on the search results page

 

 

Social Media Marketing (SMM, Facebook Ads)

 

What is Social Media Marketing for dental practices?

SMM takes advantage of social media platforms to engage with potential patients, build your brand, and increase website traffic. SMM involves publishing original content on social media profiles for your practice, while at the same time interacting with your followers. The most important platforms to consider are Facebook, Instagram, Twitter, and LinkedIn.

 

How does SMM work?

There are several things that must be considered with SMM. Some important things to know before you begin your SMM strategy are:

 

  • The goals you wish to achieve regarding your practice with social media. This may be that you wish to increase awareness for your practice to gain more patients who can benefit from your services, or perhaps, to increase direct engagement with patients- both prospective and current.

 

  • The type of content your practice aims to put out. Deciding what sort of content will be most attractive to your target audience is an important step in SMM. This content may be photos, videos, or even as simple as sharing links to relevant websites or articles. Creating a marketing persona can help immensely in making these decisions.

 

  • Which Social Media platforms make the most sense for your practice. It is important to think about which of the many platforms out there will be the most useful in terms of reaching your target audience. This also may depend on the type of content you decide to publish. For example, if you aim to share informative images or infographics, Instagram may be more appropriate for this than Facebook.

 

Once you decide on these factors and begin publishing content it is important to maintain engagement with your followers. As your practice gains a following on social media, people may begin to comment on your posts, and have more conversations online regarding your practice. Ensuring this engagement is continuous and sufficient on part of your practice is vital, as it can spread the word about your practice, as well as demonstrate high-quality doctor-patient interactions to those considering booking an appointment online.

Step 2: The Search for Dental Treatment

At a later stage of their journey, dental patients are seeking for treatment options. 90% of patients rely on search engines to find more about a dentist even if they have been referred to them. Depending on your level of care (general dentist, orthodontist, Oral and Maxillofacial Surgery etc) they may have gotten a referral to visit your dental practice or the practice of a competitor.

 

Patient problem: ​Evaluate their options and chose the right treating dentist.​

Your Solution: Give a strong online pitch. Showcase your expertise, brand, and dental services. Demonstrate your values, reviews, and ratings.

At this stage, patients may know your brand by word of mouth, provider referral or from the previous stage of their journey. They will Google your name or your dental practice name. They will read your reviews and they will see your online listings. They will compare you with other dentists and practices.

We will steer them towards your practice by:​

  • Physician Liaison Services

  • Google My Business

  • Listings Basic & Pro

  • Reputation Management

 

 

Dental Liaison Services

Dental Liaison Services are the Business to Business (B2B) marketing efforts for healthcare practices. A dental liaison professional will establish relationships with doctors and other dentists who will refer patients to your practice. These healthcare professionals are usually general dentists, primary care physicians and internists, however, depending on your specialty, expertise, and dental services that you offer, the provider referral source may expand to other professionals.

PHARMED will identify and approach fellow healthcare professionals and introduce your services and good work to them. It is important that a relevant pre-work has taken place to ensure that you get the best representation. Unless you inspire confidence to other doctors, they will be reluctant to refer their patients to you.

B2B marketing is not a one-fits-all process. Depending on your brand equity and current reputation a blend of the following may be applied:

  • Directory search of relevant local providers

  • Dental LinkedIn marketing

  • Direct email marketing

  • Direct calling

  • Dental Social Media Marketing

 

 

Google My Business for dentists

 

What are the benefits of Google my Business?

Google My Business brings with it a whole host of benefits that dental practices need to be aware of, helping them to reach new patients, increase their overall visibility and ensure that their patients can find information as easily and as quickly as possible.

Just remember, local searches go beyond the simple discovery of new dental practices. People are searching for types of services, business hours, insurance details, directions, contact information, reviews, and more.

Let's look at the benefits Google My Business offers to local businesses:

An Opportunity for your dental practice to Appear on Listings That You Otherwise Couldn’t

Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.

These are highly prominent listings that stand out to users when displayed, and these are eye-catching dental practice listings you don’t want to be missing out on.

 

The Ability to Collect and Display Reviews

Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential patients.

Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in 2021. A 5-star review stands out and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.

But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the one without strong trust signals showing alongside their listing.

 

Gain Insights into Your Business

Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:

  • The number of views your profile, photos, and posts receive.

  • The search queries which people are using to find your dental practice.

  • The engagement.

  • A profile of your audience (age groups, gender, and countries).

  • The number of website clicks, phone calls, and direction queries.

To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized.

 

Dental Listings Basic & Pro

 

I am on google, why are other listings important?

The single most important element for online excellence and visibility, often misunderstood and neglected. Most dentists believe that adding their practice on Google my Business or ZocDoc is enough. Most agencies fail to inform their clients of the Listings Importance:

 

It is not about a patient going to yellow pages looking for your dental practice. It is about creating an army of valuable backlinks for your website and ranking higher to search engines.

 

How do PHARMED Dental listings work?

PHARMED offers a unique listing platform where you can enter your business information, hours of operation, services, insurance policy, payment methods, images, videos and other relevant data. We then synch these data to all data aggregators and over a 150 listing platforms for your dental practice. And if you even need to change something, for example add holiday opening hours, everything will be automatically updated across the entire internet.

 

The PHARMED Listing Distribution will submit information for your dental practice to the main data aggregators:

  • Neustar Localeze

  • Factual Data

  • Axle

  • Foursquare

Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

 

What are the data aggregators?

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

 

Why is it important for my major data aggregators to have consistent information about my dental practice?

When multiple sources have consistent business data, two outcomes occur:

  • Search engine crawlers, like Google’s WebCrawler, finds the same information in multiple places and adds more confidence about your dental practice to their business data.

  • Good backlinks are created with more referring sources to the business’ website creating better SEO.

 

 

Reputation Management for Dental Practices

 

What is Online Reputation Management for Dentists?

Online Reputation Management, or ORM, is a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person. Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the reputation of a dental practice, and using strategies to prevent and solve problems that could emerge from bad reviews.

 

How is Online Reputation Management for dental practices done?

In a nutshell, ORM is all about monitoring and managing your dental practice’s reputation across the web, about ensuring that your practice is properly represented and that potential customers are left with a great impression on who you are and what you do.

 

What type of online media reflect my dental practice’s Reputation?

When it comes to the digital world, the term media relates to different channels a practice can use to attract visitors and customers to their site.

In general, we identify four different media types you could use:

  • Paid: such as social media ads, Google Ads, sponsored articles, influencers.

  • Earned: external review articles, press coverage, blogs and vlogs.

  • Shared: Listing platforms, patient comments on social media.

  • Owned: Your website, your social media accounts and your dental blog.

Otherwise known as the PESO model.

 

How can PHARMED help with dental online reputation managment?

PHARMED offers two solutions for ORM:

  • A DIY tool: The PHARMED reputation management portal

  • A full-service package: The PHARMED reputation management service.

 

What can I do with the PHARMED Dental Reputation Management Portal?

Some of the many benefits of the PHARMED ORM portal:

 

Show up where people are looking:

Improve your search rank by identifying online dental practice listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.

 

Hear what’s being said all over the web

Monitor when your dental practice is mentioned in a variety of sources, including news sites, blogs and social networks. Monitor Google Q&A and ask and answer questions right from the dashboard.

 

You vs. the competition:

Examine how your dental practice performs against the competing dentists on search engines, regarding review ratings, total reviews, and perform social comparisons.

 

Sentiment analysis:

Machine Learning and AI analyze all customer reviews to show you what aspects of your business are praised or criticized. Turn these insights into strategies to improve.

 

What does the PHARMED Reputation Management Portal look like?

Take the reputation of your dental practice in your own hands. See the video to find out how:

Step 3: Dental treatment Provider Consideration

 

At a later stage of their journey, dental patients are making the decision on which dental healthcare provider they will choose to treat them. 90% of dental patients rely on search engines to find more about a dentist even if they have been referred to them.

 

Patient problem: ​Evaluate their options and chose the right treating dentist.​

Your Solution: Give a strong online pitch. Showcase your dental expertise, brand, and services. Demonstrate your values, reviews, and ratings.

At this stage, patients may know your brand by word of mouth, provider referral or from the previous stage. They will Google your name or your practice name. They will read your reviews and they will see your online listings. They will compare you with other dentists and dental practices.

We will steer them towards your practice with:

  • Branding

  • Signature Website

  • HIPAA Compliance

  • ADA Compliance

  • Online Scheduling

  • Chatbot

 

Dental Practice Branding

 

Why spend resources on my branding?

A strong brand provides:

  • Recognition and Recall

  • Concise communication regarding your values and expertise

  • Differentiation from dental competitors

  • Protection from competitors via trademark and copywrite

  • Dental patient Loyalty

  • Financial value

 

Signature Website

 

I like my current dental website; I’d like to keep it.

You may keep your current website; however the PHARMED signature website will enable us to offer you 24h support and rapid response to any changes and updates. Transferring your website to PHARMED is an upgrade to your current website.

 

Why do I need to transfer my existing website to PHARMED?

Regardless of the visible elements of a great design, a website is close to being "offline" if it is not "plugged in" into multiple internet "sockets" such as listing aggregators, search engines, social media and a cloud of high authority domains that link back to you.

 

The PHARMED signature website allows you to "plug" a massive collection of widgets and services such as HIPAA compliant forms, SEO functions, reporting, tracking and analytics, social media integration, Google my Business and listings integration, reviews management, digital dental advertising, chatbot, ADA, WCAG 2.1 & Section 508 compliant module, blog widget, fluid responsive design, online payments, online scheduling, dental patient portal, online store, disease awareness booklets and more.

 

Can I have all the above functions on my current website?

You may, however adding these functions on a PHARMED signature dental website offers:

  • Development within days rather than weeks.

  • Cost only a fragment of the industry price.

  • Higher quality vs industry standard.

  • Additional functions and the website come with 24h support.

  • You get unlimited lifetime updates to ensure that your website never breaks down.

 

Is there a favorable cost/benefit for moving my website to PHARMED?

There is a significant cost / benefit:

  • 80% of our dentists have reduced their website costs by up to 50%

  • 100% of our dentists said that the PHARMED website was better

 

How soon can I have my new website?

We aim to transfer your existing content and structure, optimize for navigation and preserve the SEO equity within 1-2 weeks depending on the size of your existing website. There is no disruption of service.

 

HIPAA Compliance for dental practices

 

Why do I need HIPAA compliance on my dental website?

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.

HIPAA compliance is relevant to dental websites and digital solutions that allow transfer of sensitive data. If we add functions such as online scheduling, dental medical history forms, intake forms, insurance forms, online payments then all these must be HIPAA compliant to protect patient data and to protect dentists from lawsuits.

 

What can I achieve with HIPAA compliant functions?

A HIPAA compliant dental website has the ability to:

  • Increase number of dental patient appointments: 40% of patients will book an appointment out of hours when your admin cannot respond on the phone. If your competition offers online scheduling, they may be getting these appointments.

  • Patients prefer it: 80% of patients state that they would change their dental healthcare provider for convenience alone. (NRCHealth, 2019) and 43% of patients prefer to book appointments online. (Kyruus, 2020)

  • Reduce administrative burden: The average dental practice admin spends 10 hours per week on booking appointments over the phone.

  • Reduce waiting room time: Collect data timely, i.e. COVID-19 questionnaire prior to appointment.

  • Reduce no-shows: Online appointment scheduling sends reminders and offers rescheduling.

  • Increase efficiencies: Reduce paperwork and add "environmentally friendly" to your values and branding. Edit data and correct errors.

  • Safely collect payment methods and signatures: Send invoices, collect payments timely, collect and safely store signed agreements, wavers, insurance details, release authorizations and others.

 

 

ADA Compliance

 

What is ADA and WCAG 2.0 compliance?

ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility.

At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.

 

Why is ADA compliance important for a dental practice?

Aside from the importance to your patients with visual impairment you will:

Get Tax Credit for spending on ADA:

To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000.


Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.

 

Do ADA lawsuits really happen?

 

ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.

 

Online Scheduling for dental practices

Part of the PHARMED HIPAA compliant solutions, online scheduling for dental practices will ensure that the 40% of patients who are booking appointments out of hours can book an appointment with you. 

 

Chatbot

 

What is a Chatbot?

Take a look at the PHARMED website chatbot to get an idea about what this feature can do for your dental website.

Chat bots let you instantly communicate with dental website visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app.

                                                                                                                

Although chatbots can be very sophisticated and automatically handle dental appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot.

 

Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for dental patients.

 

We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain dental services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.

 

What happens when someone texts my dental practice through the Chatbot?

It is 100% configurable:

  • You may simply receive an email with patient details to follow up next day.

  • You may offer to the visitor the option to schedule an appointment with your practice in real time.

  • You may receive a text message to which you can personally reply or delegate to your admin

  • The bot will send a customized automatic welcome email reply to the patient with general information relevant to services offered at your dental practice.

 

Why do I need a Chatbot for my website?

  • Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.

  • Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more dental patients to your office.

  • Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.

  • Capture leads: Get the visitor’s email address to engage them with your dental practice through dental outreach campaigns.

 

 

Step 4: Patient Loyalty to your dental practice

 

Following a successful appointment comes patient retention. Your existing patients are constantly targeted by digital information and even ads by your competitors. Separately from offering a distinct, memorable experience during their dentist appointment, keeping in touch with them after is important.

 

Patient problem: ​Feel reassured that you will be there during their long journey as patients.

Your Solution: Keep in touch.

You will retain existing patients with:

  • Patient Outreach

  • Social Media Management

 

 

Patient Outreach

 

Why do I need an agency to send emails to my patients?

Sending tens of hundreds of emails 4-5 times per month may significantly penalize your email deliverability because spam agencies will perceive it as ...spam. It is crucially important that you use a different IP address and different domain name to send your email campaigns. PHARMED will ensure that your emails will appear as if they come from your usual email address, the replies will be delivered to your usual email address, but your current domain and IP will be masked and not affected.

There are several other reasons:

  • Email content is crafted by PHARMED doctors based on guidelines set by you and previously agreed topics.

  • Email send out is consistent and frequent to ensure recall and patient retention without being perceived as spam.

  • Email is unique, relevant to the patients and reflects your branding and personal character.

  • Email automations are set up to reduce your admin workload.

 

What type of emails can I use for patient outreach?

Some examples of email outreach content used by our dentists are:

  • Weekly health newsletter

  • Promotional offers

  • Annual dental checkup reminders

  • Seasonal Greetings, birthday cards

 

 

Social Media Management

 

Why do I need Social Media presence for my dental practice?

Social Media is where the word-of-mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and dental services to more potential patients.

 

Are my patients really on social media?

Lets find out:

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General Considerations for choosing the best Dental Marketing agency: Monitor Performance

 

Important considerations when choosing any practice growth solutions. Regardless of the services you decide to apply for practice growth, having continuous reporting, guidance and support is of paramount importance. PHARMED offers you all the tools and guides you will need to own your dental practice growth process and evaluate your performance:

All PHARMED packages come with 

  • Free subscription to the PHARMED portal of Healthcare Excellence, the most advanced reporting system that you can access 24/7 and review your performance.

  • Free guides on all aspects of dental marketing. 

  • Continuous support: Requests for website updates are fulfilled within 24hr.