Healthcare Social Media
Meet your patients where they spend 10-40% of their time: Facebook, Instagram, LinkedIn, Twitter and other social media channels.
PATIENT PERSONA AND CHANNEL SELECTION
You start to realize now how branding integrates with the rest of your online presence. The detailed patient persona you created will inform the social media channel selection
CONTENT BANK DEVELOPMENT
Chose the topics you are expert on and excel on your communications by posting frequently credible and medically sound content.
INTERACT WITH YOUR FOLLOWERS
Replying to questions and comments posted by your followers is vital as it increases your visibility: Social media channel artificial intelligence algorithms will organically boost your reach if your media channels show significant engagement.
SET METRICS AND TRACK PERFORMANCE
Familiarize yourself with the build-in social media tools as well as with external, third party vendors that provide analytics for your social media performance.
INTEGRATE YOUR SOCIAL MEDIA
Integrate the various aspects of your online presence to achieve the highest results. Add social media channel links to your website and your listings.
Develop professional collaboration with influencers and relevant social media accounts to co-promote your posts and expand your reach beyond your current following.
Your Social Media
What is it
Social media is where your patients spend 10-40% of their time depending on their age and other demographics.
Why it is important
Social Media management ensures that you meet your patients where they hang out. Facebook, Instagram, LinkedIn, Youtube and other social media channels offer unique opportunities for a sound medical voice that will boost your reputation and directly translate to more office appointments.
What happens without it
Your competition is on social media, targeting patients. It will be an insidious slow process of taking over your patients unless you amplify your online voice.
What you should do about it
Based on the patient persona that you created during the branding process, identify the social media channels where your patients are, create your branded accounts and keep in touch with your audience at lease three times per week.