Healthcare Social Media

Meet your patients where they spend 10-40% of their time: Facebook, Instagram, LinkedIn, Twitter and other social media channels.

PATIENT PERSONA AND CHANNEL SELECTION

You start to realize now how branding integrates with the rest of your online presence. The detailed patient persona you created will inform the social media channel selection

CONTENT BANK DEVELOPMENT

Chose the topics you are expert on and excel on your communications by posting frequently credible and medically sound content.

INTERACT WITH YOUR FOLLOWERS

Replying to questions and comments posted by your followers is vital as it increases your visibility: Social media channel artificial intelligence algorithms will organically boost your reach if your media channels show significant engagement.

SET METRICS AND TRACK PERFORMANCE

Familiarize yourself with the build-in social media tools as well as with external, third party vendors that provide analytics for your social media performance.

INTEGRATE YOUR SOCIAL MEDIA 

Integrate the various aspects of your online presence to achieve the highest results. Add social media channel links to your website and your listings.

NETWORK 

Develop professional collaboration with influencers and relevant social media accounts to co-promote your posts and expand your reach beyond your current following.

Your Social Media

What is it

Social media is where your patients spend 10-40% of their time depending on their age and other demographics.

Why it is important

Social Media management ensures that you meet your patients where they hang out. Facebook, Instagram, LinkedIn, Youtube and other social media channels offer unique opportunities for a sound medical voice that will boost your reputation and directly translate to more office appointments. 

 

What happens without it

Your competition is on social media, targeting patients. It will be an insidious slow process of taking over your patients unless you amplify your online voice.

What you should do about it

Based on the patient persona that you created during the branding process, identify the social media channels where your patients are, create your branded accounts and keep in touch with your audience at lease three times per week.

5.fat strip.png

PHARMED is a Healthcare Consultancy and Marketing Agency run by Medical Affairs physicians from the Pharmaceutical Industry. We practice sustainable and ethical medical marketing for the pharmaceutical industry and healthcare practices.

©2020 PHARMED

220 Park Avenue South,10003, New York, NY, USA. contact@pharmed.com