Medical Practice Branding
Medical Brands are not static: they evolve in parallel with the experience, expertise and clinical interests of the healthcare professional
Click on each button to see how we will create your personal brand
Rebranding may be needed if the answer is YES to any of the following questions:
Your current brand is over 10 years old
New core staff or services have been added
Your patient demographics have changed
Your clinical experience and expertise has increased
Your core values and mission statement has improved
Your ideal current and prospective patient, their demographics, location, habits, job, income status, family status, influencers and detractors.
Examine the branding and the overall reach of competitors. Review their ratings, websites, logos, paid promotion efforts and other marketing methods as well as major differentiators.
Develop a two sentence mission statement that sets the healthcare professional apart from the competition, reflects the entire branding process and resonates to the target patient audience.
Define the brand tone of voice, i.e. personable vs formal, established vs modern, fun vs serious, accessible vs inclusive and develop the brand story and messaging.
LOGO AND CREATIVE
Develop several options of logo variations, fonts, color palette, tag lines, iconography, typography and the creative brand guidelines to ensure consistency across media.
A strong brand provides:
Recognition and Recall
Concise communication regarding your values and expertise
Differentiation from competitors
Defense against competitors