Medical Practice Branding

Medical Brands are not static: they evolve in parallel with the experience, expertise and clinical interests of the healthcare professional

Click on each button to see how we will create your personal brand

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Brand Audit

Rebranding may be needed if the answer is YES to any of the following questions:

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  • Your current brand is over 10 years old

  • New core staff or services have been added

  • Your patient demographics have changed

  • Your clinical experience and expertise has increased

  • Your core values and mission statement has improved

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PATIENT PERSONA

Your ideal current and prospective patient, their demographics, location, habits, job, income status, family status, influencers and detractors.

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COMPETITORS

Examine the branding and the overall reach of competitors. Review their ratings, websites, logos, paid promotion efforts and other marketing methods as well as major differentiators.

MISSION STATEMENT

Develop a two sentence mission statement that sets the healthcare professional apart from the competition, reflects the entire branding process and resonates to the target patient audience.

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BRAND VOICE

Define the brand tone of voice, i.e. personable vs formal, established vs modern, fun vs serious, accessible vs inclusive and develop the brand story and messaging.

LOGO AND CREATIVE

Develop several options of logo variations, fonts, color palette, tag lines, iconography, typography and the creative brand guidelines to ensure consistency across media.

Branding Process

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Why branding

A strong brand provides:

 

  • Recognition and Recall 

  • Concise communication regarding your values and expertise

  • Differentiation from competitors

  • Defense against competitors 

  • Patient Loyalty

  • Financial value