Medical Practice Branding
Medical Brands are not static: they evolve in parallel with the experience, expertise and clinical interests of the healthcare professional
Click on each button to see how we will create your personal brand
PATIENT PERSONA
Your ideal current and prospective patient, their demographics, location, habits, job, income status, family status, influencers and detractors.
UNIQUE QUALITIES
Define the healthcare professional qualities and benefits with emphasis to personal attributes as well as research and clinical interests.
MISSION STATEMENT
Develop a two sentence mission statement that sets the healthcare professional apart from the competition, reflects the entire branding process and resonates to the target patient audience.
LOGO AND CREATIVE
Develop several options of logo variations, fonts, color palette, tag lines, iconography, typography and the creative brand guidelines to ensure consistency across media.
BRAND VOICE
Define the brand tone of voice, i.e. personable vs formal, established vs modern, fun vs serious, accessible vs inclusive and develop the brand story and messaging.
CREATE THE BRAND
Gather everything together, create three thematically distinctive options for the client to review and chose.
COMPETITORS
Examine the branding and the overall reach of competitors. Review their ratings, websites, logos, paid promotion efforts and other marketing methods as well as major differentiators.
