WHAT WE DO
HOW WE DO IT
WHO WE ARE
Your ideal current and prospective patient, their demographics, location, habits, job, income status, family status, influencers and detractors.
Define the healthcare professional qualities and benefits with emphasis to personal attributes as well as research and clinical interests.
Develop a two sentence mission statement that sets the healthcare professional apart from the competition, reflects the entire branding process and resonates to the target patient audience.
LOGO AND CREATIVE
Develop several options of logo variations, fonts, color palette, tag lines, iconography, typography and the creative brand guidelines to ensure consistency across media.
Define the brand tone of voice, i.e. personable vs formal, established vs modern, fun vs serious, accessible vs inclusive and develop the brand story and messaging.
CREATE THE BRAND
Gather everything together, create three thematically distinctive options for the client to review and chose.
Examine the branding and the overall reach of competitors. Review their ratings, websites, logos, paid promotion efforts and other marketing methods as well as major differentiators.