Please select the services you wish to include in your plan
About Your Website
Upgrade or fully redesign your website. Reduce your current website costs by up to 50% and transfer your existing website on a versatile, faster platform, in a modern, fluid, user friendly, mobile optimized design. Our adaptive platform ensures that all other services can be "plugged" within 24 hours allowing you to scale up your marketing plan as you grow.
Frequently asked questions
01
Yes you may.
However: The PHARMED signature website can look identical to your current website, perform better and cost less.
02
Regardless of the visible elements of a great design, a website is close to being "offline" if it is not "plugged in" into multiple internet "sockets" such as listing aggregators, search engines, social media and a cloud of high authority domains that link back to you.
The PHARMED signature website allows you to "plug" a massive collection of widgets and services such as HIPAA compliant forms, SEO functions, reporting, tracking and analytics, social media integration, Google my Business and listings integration, reviews managment, digital advertising, chatbot, ADA, WCAG 2.1 & Section 508 compliant module, blog widget, fluid responsive design, online payments, online scheduling, patient portal, online store, disease awareness booklets and more.
03
You may, however adding these functions on a PHARMED signature website offers:
Development within days rather than weeks.
Cost only a fragment of the industry price.
Higher quality vs industry standard.
Additional functions and the website come with 24h support.
You get unlimited lifetime updates to ensure that your website never breaks down.
04
There is a significant cost / benefit:
80% of our doctors have reduced their website costs by up to 50%
100% of our doctors said that the PHARMED website was better
05
We aim to transfer your existing content and structure, optimize for navigation and preserve the SEO equity within 1-2 weeks depending on the size of your existing website. There is no disruption of service.
Frequently asked questions
Yes you may.
However: The PHARMED signature website can look identical to your current website, perform better and cost less.
Regardless of the visible elements of a great design, a website is close to being "offline" if it is not "plugged in" into multiple internet "sockets" such as listing aggregators, search engines, social media and a cloud of high authority domains that link back to you.
The PHARMED signature website allows you to "plug" a massive collection of widgets and services such as HIPAA compliant forms, SEO functions, reporting, tracking and analytics, social media integration, Google my Business and listings integration, reviews managment, digital advertising, chatbot, ADA, WCAG 2.1 & Section 508 compliant module, blog widget, fluid responsive design, online payments, online scheduling, patient portal, online store, disease awareness booklets and more.
You may, however adding these functions on a PHARMED signature website offers:
Development within days rather than weeks.
Cost only a fragment of the industry price.
Higher quality vs industry standard.
Additional functions and the website come with 24h support.
You get unlimited lifetime updates to ensure that your website never breaks down.
There is a significant cost / benefit:
80% of our doctors have reduced their website costs by up to 50%
100% of our doctors said that the PHARMED website was better
We aim to transfer your existing content and structure, optimize for navigation and preserve the SEO equity within 1-2 weeks depending on the size of your existing website. There is no disruption of service.
Reduce office waiting room times and admin workload by accepting online submissions of healthcare data such as COVID-19 screening questionnaire, medical history, insurance details, acceptance of terms and conditions and others.
Frequently asked questions
01
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.
HIPAA compliance is relevant to websites and digital solutions that allow transfer of sensitive data. If we add functions such as online scheduling, medical history forms, intake forms, insurance forms, online payments then all these must be HIPAA compliant to protect patient data and to protect Dr. {client_contact_last} from lawsuits.
02
Increase number of patient appointments: 40% of patients will book an appointment out of hours when your admin cannot respond on the phone. If your competition offers online scheduling they may be getting these appointments.
Patients prefer it: 80% of patients state that they would change healthcare provider for convenience alone. (NRCHealth, 2019) and 43% of patients prefer to book appointments online. (Kyruus, 2020)
Reduce administrative burden: The average practice admin spends 10 hours per week on booking appointments over the phone.
Reduce waiting room time: Collect data timely, i.e. COVID-19 questionnaire prior to appointment.
Reduce no-shows: Online appointment scheduling sends reminders and offers rescheduling.
Increase efficiencies: Reduce paperwork and add "environmentally friendly" to your values and branding. Edit data and correct errors.
Safely collect payment methods and signatures: Send invoices, collect payments timely, collect and safely store signed agreements, wavers, insurance details, release authorizations and others.
Frequently asked questions
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.
HIPAA compliance is relevant to websites and digital solutions that allow transfer of sensitive data. If we add functions such as online scheduling, medical history forms, intake forms, insurance forms, online payments then all these must be HIPAA compliant to protect patient data and to protect Dr. {client_contact_last} from lawsuits.
Increase number of patient appointments: 40% of patients will book an appointment out of hours when your admin cannot respond on the phone. If your competition offers online scheduling they may be getting these appointments.
Patients prefer it: 80% of patients state that they would change healthcare provider for convenience alone. (NRCHealth, 2019) and 43% of patients prefer to book appointments online. (Kyruus, 2020)
Reduce administrative burden: The average practice admin spends 10 hours per week on booking appointments over the phone.
Reduce waiting room time: Collect data timely, i.e. COVID-19 questionnaire prior to appointment.
Reduce no-shows: Online appointment scheduling sends reminders and offers rescheduling.
Increase efficiencies: Reduce paperwork and add "environmentally friendly" to your values and branding. Edit data and correct errors.
Safely collect payment methods and signatures: Send invoices, collect payments timely, collect and safely store signed agreements, wavers, insurance details, release authorizations and others.
ADA, AODA, Section 508 and WCAG 2.1 compliance: Meet the Americans with Disabilities Act standards for accessible design to ensure that your website is compliant and avoid potential lawsuits.
Frequently asked questions
01
ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility.
At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.
02
Aside from the importance to your patients with visual impairment you will:
Get Tax Credit for spending on ADA:
To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000.
Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.
03
ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.
Frequently asked questions
ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility.
At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.
Aside from the importance to your patients with visual impairment you will:
Get Tax Credit for spending on ADA:
To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000.
Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.
ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.
PHARMED signature Website comes with a free blogging module that you can use to create blog posts yourself. This service refers to PHARMED blog management: PHARMED healthcare professionals will create SEO optimized, relevant to your patients and your services blog posts. Rank higher on Search Engines, engage patients, showcase your expertise, demonstrate that your practice is active and thriving.
Frequently asked questions
01
Subscribing to the PHARMED blogging package will have a medical doctor or healthcare professional creating blog articles for your website on your behalf. Here are the benefits:
Referrals: Strong blog content will lead to other medical websites and blogs linking back to you and direct patients to your website.
High Quality: Content will be created on the topics of your interest by a medical professional, it will be referenced, concise, balanced and appropriate for your patient audience.
Consistency: Blogging will be according to schedule constantly without interruptions. Websites that are stagnant through time get penalized by search engines.
SEO: Blogging when reviewed by expert SEO specialists and following expert keyword research, leads to better ranking on search engines.
Show that you are online: An active blog shows to the patient an active, vibrant practice.
Stand out as authority in your field: Provide useful information that will engage and retain patients.
Frequently asked questions
Subscribing to the PHARMED blogging package will have a medical doctor or healthcare professional creating blog articles for your website on your behalf. Here are the benefits:
Referrals: Strong blog content will lead to other medical websites and blogs linking back to you and direct patients to your website.
High Quality: Content will be created on the topics of your interest by a medical professional, it will be referenced, concise, balanced and appropriate for your patient audience.
Consistency: Blogging will be according to schedule constantly without interruptions. Websites that are stagnant through time get penalized by search engines.
SEO: Blogging when reviewed by expert SEO specialists and following expert keyword research, leads to better ranking on search engines.
Show that you are online: An active blog shows to the patient an active, vibrant practice.
Stand out as authority in your field: Provide useful information that will engage and retain patients.
Search Engine Optimization ensures that your site ranks high on google searches relevant to your services. Included in the package: Technical SEO, On-Page SEO, Content SEO, Off-Page SEO, Local SEO, Mobile SEO, eCommerce SEO.
Frequently asked questions
01
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
In other words, SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.
02
Discoverability: Organic search is most often the primary source of website traffic.
SEO Builds Trust & Credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties
It is actually do or die: If you’re not on page 1, you’re not winning the click. It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not reaching many through the organic search. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 don’t get clicked at all.
03
SEO has to do with the technical (non-visible) part of your website as much as with the visible content. It also has to do with the authority of your website among other relevant websites: Usually referred as off-site SEO, this is the amount of "backlinks", aka links on other websites pointing to yours. It's similar to the citations for a journal article.
SEO leads to free website traffic and can contribute up to 50% or more visitors to your pages. For this reason it compliments and often rivals paid advertising methods, but is also a time consuming and long term, ongoing process.
Frequently asked questions
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
In other words, SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.
Discoverability: Organic search is most often the primary source of website traffic.
SEO Builds Trust & Credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties
It is actually do or die: If you’re not on page 1, you’re not winning the click. It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not reaching many through the organic search. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 don’t get clicked at all.
SEO has to do with the technical (non-visible) part of your website as much as with the visible content. It also has to do with the authority of your website among other relevant websites: Usually referred as off-site SEO, this is the amount of "backlinks", aka links on other websites pointing to yours. It's similar to the citations for a journal article.
SEO leads to free website traffic and can contribute up to 50% or more visitors to your pages. For this reason it compliments and often rivals paid advertising methods, but is also a time consuming and long term, ongoing process.
Over 70% of payments are done online. Patients prefer it and pay faster. Easier tracking, automatic reminders for late payments, offer payment options, reduce admin workload. Add paperless, environmentally safe considerations to your core values.
Increase your appointments by 40% and reduce no shows with automatic reminders. Research shows that over 40% of medical appointments are booked out of hours when your office manager cannot answer the phone.
Message a visitor the moment they see your website. Open a fast channel of communication with your prospective patients with a chatbot proven to increase website visitor engagement by 40%.
Frequently asked questions
01
Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app.
Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot.
Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients.
We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.
02
It is 100% configurable:
You may simply receive an email with patient details to follow up next day.
You may receive a text message to which you can personally reply or delegate to your admin
The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services
03
Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.
Frequently asked questions
Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app.
Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot.
Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients.
We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.
It is 100% configurable:
You may simply receive an email with patient details to follow up next day.
You may receive a text message to which you can personally reply or delegate to your admin
The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services
Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.
Frequently asked questions
Google My Business brings with it a whole host of benefits that medical practices need to be aware of, helping them to reach new patients, increase their overall visibility and ensure that their patients can find information as easily and as quickly as possible.
Just remember, local searches go beyond the simple discovery of new practices. People are searching for types of services, business hours, insurance details, directions, contact information, reviews, and more.
Let's look at the benefits Google My Business offers to local businesses.
An Opportunity to Appear on Listings That You Otherwise Couldn’t
Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.
These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on.
The Ability to Collect and Display Reviews
Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers.
Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in 2021. A 5-star review stands out, and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.
But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the one without strong trust signals showing alongside their listing.
Gain Insights Into Your Business
Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:
The number of views your profile, photos, and posts receives.
The search queries which people are using to find your business.
The engagement.
A profile of your audience (age groups, gender, and countries).
The number of website clicks, phone calls, and direction queries.
To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized.
Patients today are fully engaged in their treatment options and seek out information about their condition online. Adding disease awareness presentations on your website will establish your authority in your field of medicine, inspire confidence to your current and future patients and lead to an organic increase of appointment rates. Disease Awareness presentations will be created by medical doctors on your behalf and will be reviewed by you before they go online.
Frequently asked questions
01
Over 60% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor.
(McCarthy DM, Scott GN, Courtney DM, Czerniak A, Aldeen AZ, Gravenor S, Dresden SM. What Did You Google? Describing Online Health Information Search Patterns of ED patients and Their Relationship with Final Diagnoses. West J Emerg Med. 2017 Aug;18(5):928-936. doi: 10.5811/westjem.2017.5.34108. Epub 2017 Jul 14. PMID: 28874946; PMCID: PMC5576630.)
We, as doctors have the responsibility to educate our patients and protect them from misinformation that swarms the internet. But there are signifiant benefits for you as well:
Show that you are an authority in your field
Show to patients that you care
Boost your website organic traffic
Ultimately increase your reputation and get more patient appointments.
02
PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:
Overview of Disease
Epidemiology and Burden of Disease
Pathophysiology
Etiology
Symptoms & Signs
Diagnosis
Prognosis
Management
Frequently asked questions
Over 60% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor.
(McCarthy DM, Scott GN, Courtney DM, Czerniak A, Aldeen AZ, Gravenor S, Dresden SM. What Did You Google? Describing Online Health Information Search Patterns of ED patients and Their Relationship with Final Diagnoses. West J Emerg Med. 2017 Aug;18(5):928-936. doi: 10.5811/westjem.2017.5.34108. Epub 2017 Jul 14. PMID: 28874946; PMCID: PMC5576630.)
We, as doctors have the responsibility to educate our patients and protect them from misinformation that swarms the internet. But there are signifiant benefits for you as well:
Show that you are an authority in your field
Show to patients that you care
Boost your website organic traffic
Ultimately increase your reputation and get more patient appointments.
PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:
Overview of Disease
Epidemiology and Burden of Disease
Pathophysiology
Etiology
Symptoms & Signs
Diagnosis
Prognosis
Management
About Your Listings
Online shopping is the norm today. Create an additional revenue stream by offering products relevant to your practice and patients. Boost your website's search engine rankings by adding relevant content through your store. Use your online store to make offerings that will re-engage existing patients and attract new ones.
It's not just about having the correct information out there: The PHARMED Listing Distribution submits information about your practice to the main data aggregators. Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information creating an organic SEO backlink wave that compliments and often rivals traditional SEO worthy of thousands of dollars. The PHARMED Listing Distribution will submit your practice's information to premium platforms such as Amazon Alexa, Apple Siri and over 150 listing directories and to the main data aggregators. FAQ
Frequently asked questions
The single most important element for online excellence and visibility, often misunderstood and neglected. Most doctors believe that adding their practice on Google my Business or ZocDoc is enough. Most agencies fail to inform their clients of the Listings Importance:
It is not about a patient going to yellow pages looking for your practice.
It is about creating an army of valuable backlinks for your website and ranking higher to search engines.
The reality of internet listings looks like this:
PHARMED offers a unique listing platform where you can enter your business information, hours of operation, services, insurance policy, payment methods, images, videos and other relevant data. We then synch these data to all data aggregators and over a 150 listing platforms for your practice. And if you even need to change something, for example add holiday opening hours for , everything will be automatically updated across the entire internet.
The PHARMED Listing Distribution will submit information for {client_name} to the main data aggregators:
Neustar Localeze
Factual Data
Axle
Foursquare
Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
When multiple sources have consistent business data, two outcomes occur:
Search engine crawlers, like Google’s WebCrawler, finds the same information in multiple places and adds more confidence to their business data.
Good backlinks are created with more referring sources to the business’ website creating better SEO.
Frequently asked questions
01
The single most important element for online excellence and visibility, often misunderstood and neglected. Most doctors believe that adding their practice on Google my Business or ZocDoc is enough. Most agencies fail to inform their clients of the Listings Importance:
It is not about a patient going to yellow pages looking for your practice.
It is about creating an army of valuable backlinks for your website and ranking higher to search engines.
The reality of internet listings looks like this:
02
PHARMED offers a unique listing platform where you can enter your business information, hours of operation, services, insurance policy, payment methods, images, videos and other relevant data. We then synch these data to all data aggregators and over a 150 listing platforms for your practice. And if you even need to change something, for example add holiday opening hours for , everything will be automatically updated across the entire internet.
The PHARMED Listing Distribution will submit information for {client_name} to the main data aggregators:
Neustar Localeze
Factual Data
Axle
Foursquare
Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
03
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
04
When multiple sources have consistent business data, two outcomes occur:
Search engine crawlers, like Google’s WebCrawler, finds the same information in multiple places and adds more confidence to their business data.
Good backlinks are created with more referring sources to the business’ website creating better SEO.
Your Google my business account is more than a yellow pages listing, it is in fact a microsite, a second website for your practice. Often, prospective patients will look at information such as insurance policies and services on this microsite before they visit your website. PHARMED will maintain your Google my Business listing with images, posts, blogs, new images, announcements and services. Google search ranks higher the listings that are updated regularly.
Frequently asked questions
01
Google My Business brings with it a whole host of benefits that medical practices need to be aware of, helping them to reach new patients, increase their overall visibility and ensure that their patients can find information as easily and as quickly as possible.
Just remember, local searches go beyond the simple discovery of new practices. People are searching for types of services, business hours, insurance details, directions, contact information, reviews, and more.
Let's look at the benefits Google My Business offers to local businesses.
An Opportunity to Appear on Listings That You Otherwise Couldn’t
Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.
These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on.
The Ability to Collect and Display Reviews
Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers.
Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in 2021. A 5-star review stands out, and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.
But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the one without strong trust signals showing alongside their listing.
Gain Insights Into Your Business
Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:
The number of views your profile, photos, and posts receives.
The search queries which people are using to find your business.
The engagement.
A profile of your audience (age groups, gender, and countries).
The number of website clicks, phone calls, and direction queries.
To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized.
About Your Promotion
Referrals are the lifeline for healthcare practices, however the patient journey to your practice is today more complicated: Patients are more engaged in their treatment than ever. They use social media to seek for recommendations and reviews to guide their physician choice. The single fastest way to be discovered while your SEO efforts work hard to build organic traffic to your website: Without Google ads 5-10 new patients may see your practice every month when they search for services. A successful promotional campaign will raise this number to several hundreds local patients.
Frequently asked questions
01
If you worked with digital agencies in the past, they probably promoted various versions of your services to google ads and facebook ads. And the results were likely disappointing. The reason for poor results is that the promotion was generic and without the crucially important pre-work and structure that enables a marketer to laser target patients exactly where they are during their journey to your practice..
Before we discuss where your patient is during their journey, we must identify who they are. Patient persona is a mini biography of your patient and includes:
Demographics (e.g., age, gender, education, occupation)
Psychographics (e.g., hobbies and interests)
Geographics (e.g., location)
Behavioral Traits (e.g., personality and demeanor)
In PHARMED, we create this together with you, using data from your existing patients and the new patients that you aspire to attract. The result is 1-6 different personas that we will rank in order of priority for targeting.
Because it will allow us to know WHERE and HOW to approach them. For example: If your ideal patient is 20 years old and you target them on Facebook, you are wasting your marketing budget. If you are a pediatric dentist you should be promoting your practice in channels that have the demographic granularity to target parents but also define the parent age that will prevent your ad to be wasted on parents who have grown up kids in college.
02
Before we define the patient journey, lets debunk certain misconceptions:
The patient journey is not:
The patient journey looks more like this:
There are five critical entry points to the patient journey:
Word of Mouth
Search Engines - Referral websites
Colleague Referral
Social Media
Insurance Referral
Which one is important?
That depends on your services, business model and brand equity. For example:
For a cosmetic dermatologist, social media, word of mouth and search engines are of higher priority.
For a secondary care doctor who's lifeline are primary care referrals the main patient journey will be different.
Regardless of the primary source, the patient journey will always pass through review websites and your own website. Every transition from one point to another is a funnel: less patients will move to the next step.
PHARMED aims to target the right patient persona on each of these steps to maximize transition to the next point and ultimately appointments for your practice.
03
Digital Advertising must be a blend of various components chosen specifically for your practice:
Frequently asked questions
If you worked with digital agencies in the past, they probably promoted various versions of your services to google ads and facebook ads. And the results were likely disappointing. The reason for poor results is that the promotion was generic and without the crucially important pre-work and structure that enables a marketer to laser target patients exactly where they are during their journey to your practice..
Before we discuss where your patient is during their journey, we must identify who they are. Patient persona is a mini biography of your patient and includes:
Demographics (e.g., age, gender, education, occupation)
Psychographics (e.g., hobbies and interests)
Geographics (e.g., location)
Behavioral Traits (e.g., personality and demeanor)
In PHARMED, we create this together with you, using data from your existing patients and the new patients that you aspire to attract. The result is 1-6 different personas that we will rank in order of priority for targeting.
Because it will allow us to know WHERE and HOW to approach them. For example: If your ideal patient is 20 years old and you target them on Facebook, you are wasting your marketing budget. If you are a pediatric dentist you should be promoting your practice in channels that have the demographic granularity to target parents but also define the parent age that will prevent your ad to be wasted on parents who have grown up kids in college.
Before we define the patient journey, lets debunk certain misconceptions:
The patient journey is not:
The patient journey looks more like this:
There are five critical entry points to the patient journey:
Word of Mouth
Search Engines - Referral websites
Colleague Referral
Social Media
Insurance Referral
Which one is important?
That depends on your services, business model and brand equity. For example:
For a cosmetic dermatologist, social media, word of mouth and search engines are of higher priority.
For a secondary care doctor who's lifeline are primary care referrals the main patient journey will be different.
Regardless of the primary source, the patient journey will always pass through review websites and your own website. Every transition from one point to another is a funnel: less patients will move to the next step.
PHARMED aims to target the right patient persona on each of these steps to maximize transition to the next point and ultimately appointments for your practice.
Digital Advertising has several components that need to be chosen carefully to address your practice's individual needs:
Laser-target patients where they spend most of their time, social media. Facebook and Instagram ads, when properly done, are proven to increase brand awareness and increase patient appointments.
Remind your patients that you are there for them with automated (birthdays, annual checkups, seasonal greetings) or customized (disease awareness campaigns, practice offers) emails. Patient email outreach is proven to increase patient loyalty at a time when most of your competitors may be targeting your patients with ads and promotions. FAQ
Frequently asked questions
01
Sending tens of hundreds of emails 4-5 times per month may significantly penalize your email deliverability because spam agencies will perceive it as ...spam. It is crucially important that you use a different IP address and different domain name to send your email campaigns. PHARMED will ensure that your emails will appear as if they come from your usual email address, the replies will be delivered to your usual email address, but your current domain and IP will be masked and not affected.
There are several other reasons:
Email content is crafted by PHARMED doctors based on guidelines set by you and previously agreed topics.
Email send out is consistent and frequent to ensure recall and patient retention without being perceived as spam.
Email is unique, relevant to the patients and reflects your branding and personal character.
Email automations are set up to reduce your admin workload.
02
Some examples of email outreach content used by our doctors are:
Weekly health news letter
Promotional offers
Annual checkup reminders
Seasonal Greetings, birthday cards
Frequently asked questions
Sending tens of hundreds of emails 4-5 times per month may significantly penalize your email deliverability because spam agencies will perceive it as ...spam. It is crucially important that you use a different IP address and different domain name to send your email campaigns. PHARMED will ensure that your emails will appear as if they come from your usual email address, the replies will be delivered to your usual email address, but your current domain and IP will be masked and not affected.
There are several other reasons:
Email content is crafted by PHARMED doctors based on guidelines set by you and previously agreed topics.
Email send out is consistent and frequent to ensure recall and patient retention without being perceived as spam.
Email is unique, relevant to the patients and reflects your branding and personal character.
Email automations are set up to reduce your admin workload.
Some examples of email outreach content used by our doctors are:
Weekly health news letter
Promotional offers
Annual checkup reminders
Seasonal Greetings, birthday cards
Americans spend 2-3 hours per day on social media and your current and future patients are not an exception. A robust Facebook page and instagram account will ensure brand awareness and patient retention but more importantly will boost word of mouth referals when your current patients/followers will tag or share your posts with their friends. FAQ
Frequently asked questions
01
Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.
02
Lets find out:
Frequently asked questions
Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.
Lets find out:
Medical Branding & Design
Branding or re-branding may be required for a healthcare practice to make subtle yet impactful changes to the existing brand in order to reach more patients, promote new staff members or services.
Frequently asked questions
01
A strong brand provides:
Recognition and Recall
Concise communication regarding your values and expertise
Differentiation from competitors
Protection from competitors via trademark and copywrite
Patient Loyalty
Financial value
Frequently asked questions
A strong brand provides:
Recognition and Recall
Concise communication regarding your values and expertise
Differentiation from competitors
Protection from competitors via trademark and copywrite
Patient Loyalty
Financial value
Modernize your logo as part of our branding package or as a standalone effort to ensure recognition and recall that equals word of mouth referrals, concise communication regarding your values and expertise, differentiation from competitors, patient loyalty, and financial value.
Frequently asked questions
01
A professional illustrated brochure crafted by PHARMED medical doctors working closely with our designers is a powerful way to:
Showcase your services and staff to colleagues and establish a referral pathway for new patients.
Showcase your expertise and branding.
Explain treatments & services to patients.
Use call to action to get more appointments.
Make promotional offers and bring existing and new patients to your practice.
Frequently asked questions
A professional illustrated brochure crafted by PHARMED medical doctors working closely with our designers is a powerful way to:
Showcase your services and staff to colleagues and establish a referral pathway for new patients.
Showcase your expertise and branding.
Explain treatments & services to patients.
Use call to action to get more appointments.
Make promotional offers and bring existing and new patients to your practice.
