PHARMED MEDICAL MARKETING SOLUTIONS

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About Your Website

Upgrade or fully redesign your website. Reduce your current website costs by up to 50% and transfer your existing website on a versatile, faster platform, in a modern, fluid, user friendly, mobile optimized design. Our adaptive platform ensures that all other services can be "plugged" within 24 hours allowing you to scale up your marketing plan as you grow.

Frequently asked questions

What is a Chatbot?


Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app. Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot. Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients. We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.




What happens when someone texts my practice though the chat bot?


It is 100% configurable:

  • You may simply receive an email with patient details to follow up next day.
  • You may receive a text message to which you can personally reply or delegate to your admin
  • The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services




Why do I need a chatbot for my website?


  • Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
  • Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
  • Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
  • Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.





Frequently asked questions

Why do I need to transfer my existing website to PHARMED?


Regardless of the visible elements of a great design, a website is close to being "offline" if it is not "plugged in" into multiple internet "sockets" such as listing aggregators, search engines, social media and a cloud of high authority domains that link back to you. The PHARMED signature website allows you to "plug" a massive collection of widgets and services such as HIPAA compliant forms, SEO functions, reporting, tracking and analytics, social media integration, Google my Business and listings integration, reviews managment, digital advertising, chatbot, ADA, WCAG 2.1 & Section 508 compliant module, blog widget, fluid responsive design, online payments, online scheduling, patient portal, online store, disease awareness booklets and more.




Can I have all the above functions on my current website?


You may, however adding these functions on a PHARMED signature website offers:

  • Development within days rather than weeks.
  • Cost only a fragment of the industry price.
  • Higher quality vs industry standard.
  • Additional functions and the website come with 24h support.
  • You get unlimited lifetime updates to ensure that your website never breaks down.




Is there a favorable cost / benefit for moving my website to PHARMED?


There is a significant cost / benefit:

  • 80% of our doctors have reduced their website costs by up to 50%
  • 100% of our doctors said that the PHARMED website was better




How soon can I have my new website?


We aim to transfer your existing content and structure, optimize for navigation and preserve the SEO equity within 1-2 weeks depending on the size of your existing website. There is no disruption of service.




I like my current website, can I keep it.


Yes you may. However: The PHARMED signature website can look identical to your current website, perform better and cost less.





Reduce office waiting room times and admin workload by accepting online submissions of healthcare data such as COVID-19 screening questionnaire, medical history, insurance details, acceptance of terms and conditions and others.

Frequently asked questions

Why disease awareness presentations?


Over 60% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor. (McCarthy DM, Scott GN, Courtney DM, Czerniak A, Aldeen AZ, Gravenor S, Dresden SM. What Did You Google? Describing Online Health Information Search Patterns of ED patients and Their Relationship with Final Diagnoses. West J Emerg Med. 2017 Aug;18(5):928-936. doi: 10.5811/westjem.2017.5.34108. Epub 2017 Jul 14. PMID: 28874946; PMCID: PMC5576630.) We, as doctors have the responsibility to educate our patients and protect them from misinformation that swarms the internet. But there are signifiant benefits for you as well:

  • Show that you are an authority in your field
  • Show to patients that you care
  • Boost your website organic traffic
  • Ultimately increase your reputation and get more patient appointments.




What are the PHARMED disease state presentations?


PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:

  • Overview of Disease
  • Epidemiology and Burden of Disease
  • Pathophysiology
  • Etiology
  • Symptoms & Signs
  • Diagnosis
  • Prognosis
  • Management





Frequently asked questions

What is SEO?


SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. In other words, SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.




Why is SEO important?


  • Discoverability: Organic search is most often the primary source of website traffic.
  • SEO Builds Trust & Credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties
  • It is actually do or die: If you’re not on page 1, you’re not winning the click. It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not reaching many through the organic search. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 don’t get clicked at all.




Why is SEO such a complex process?


SEO has to do with the technical (non-visible) part of your website as much as with the visible content. It also has to do with the authority of your website among other relevant websites: Usually referred as off-site SEO, this is the amount of "backlinks", aka links on other websites pointing to yours. It's similar to the citations for a journal article. SEO leads to free website traffic and can contribute up to 50% or more visitors to your pages. For this reason it compliments and often rivals paid advertising methods, but is also a time consuming and long term, ongoing process.





ADA, AODA, Section 508 and WCAG 2.1 compliance: Meet the Americans with Disabilities Act standards for accessible design to ensure that your website is compliant and avoid potential lawsuits.

Frequently asked questions

Why is it important for my practice?


Aside from the importance to your patients with visual impairment you will: Get Tax Credit for spending on ADA: To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000. Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.




Do ADA lawsuits really happen?


ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.




What is ADA and WCAG 2.0 compliance?


ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility. At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.





Frequently asked questions

What is a Chatbot?


Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app. Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot. Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients. We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.




What happens when someone texts my practice though the chat bot?


It is 100% configurable:

  • You may simply receive an email with patient details to follow up next day.
  • You may receive a text message to which you can personally reply or delegate to your admin
  • The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services




Why do I need a chatbot for my website?


  • Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
  • Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
  • Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
  • Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.





PHARMED signature Website comes with a free blogging module that you can use to create blog posts yourself. This service refers to PHARMED blog management: PHARMED healthcare professionals will create SEO optimized, relevant to your patients and your services blog posts. Rank higher on Search Engines, engage patients, showcase your expertise, demonstrate that your practice is active and thriving.

Frequently asked questions

If blogging is activated on my foundational website why do I need this package?


Subscribing to the PHARMED blogging package will have a medical doctor or healthcare professional creating blog articles for your website on your behalf. Here are the benefits:

  • Referrals: Strong blog content will lead to other medical websites and blogs linking back to you and direct patients to your website.
  • High Quality: Content will be created on the topics of your interest by a medical professional, it will be referenced, concise, balanced and appropriate for your patient audience.
  • Consistency: Blogging will be according to schedule constantly without interruptions. Websites that are stagnant through time get penalized by search engines.
  • SEO: Blogging when reviewed by expert SEO specialists and following expert keyword research, leads to better ranking on search engines.
  • Show that you are online: An active blog shows to the patient an active, vibrant practice.
  • Stand out as authority in your field: Provide useful information that will engage and retain patients.





Frequently asked questions

If blogging is activated on my foundational website why do I need this package?


Subscribing to the PHARMED blogging package will have a medical doctor or healthcare professional creating blog articles for your website on your behalf. Here are the benefits:

  • Referrals: Strong blog content will lead to other medical websites and blogs linking back to you and direct patients to your website.
  • High Quality: Content will be created on the topics of your interest by a medical professional, it will be referenced, concise, balanced and appropriate for your patient audience.
  • Consistency: Blogging will be according to schedule constantly without interruptions. Websites that are stagnant through time get penalized by search engines.
  • SEO: Blogging when reviewed by expert SEO specialists and following expert keyword research, leads to better ranking on search engines.
  • Show that you are online: An active blog shows to the patient an active, vibrant practice.
  • Stand out as authority in your field: Provide useful information that will engage and retain patients.





Search Engine Optimization ensures that your site ranks high on google searches relevant to your services. Included in the package: Technical SEO, On-Page SEO, Content SEO, Off-Page SEO, Local SEO, Mobile SEO, eCommerce SEO.

Frequently asked questions

What is SEO?


SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. In other words, SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.




Why is SEO important?


  • Discoverability: Organic search is most often the primary source of website traffic.
  • SEO Builds Trust & Credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties
  • It is actually do or die: If you’re not on page 1, you’re not winning the click. It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not reaching many through the organic search. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 don’t get clicked at all.




Why is SEO such a complex process?


SEO has to do with the technical (non-visible) part of your website as much as with the visible content. It also has to do with the authority of your website among other relevant websites: Usually referred as off-site SEO, this is the amount of "backlinks", aka links on other websites pointing to yours. It's similar to the citations for a journal article. SEO leads to free website traffic and can contribute up to 50% or more visitors to your pages. For this reason it compliments and often rivals paid advertising methods, but is also a time consuming and long term, ongoing process.





Frequently asked questions

Why do I need Social Media presence for my practice?


Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.




Are my patients really on social media?


Lets find out:





Over 70% of payments are done online. Patients prefer it and pay faster. Easier tracking, automatic reminders for late payments, offer  payment options, reduce admin workload. Add paperless, environmentally safe considerations to your core values.

Increase your appointments by 40% and reduce no shows with automatic reminders. Research shows that over 40% of medical appointments are booked out of hours when your office manager cannot answer the phone.

Message a visitor the moment they see your website. Open a fast channel of communication with your prospective patients with a chatbot proven to increase website visitor engagement by 40%. 

Frequently asked questions

Why do I need Social Media presence for my practice?


Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.




Are my patients really on social media?


Lets find out:





Frequently asked questions

What is a Chatbot?


Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app. Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot. Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients. We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.




What happens when someone texts my practice though the chat bot?


It is 100% configurable:

  • You may simply receive an email with patient details to follow up next day.
  • You may receive a text message to which you can personally reply or delegate to your admin
  • The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services




Why do I need a chatbot for my website?


  • Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
  • Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
  • Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
  • Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.





Frequently asked questions

What is a Chatbot?


Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app. Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot. Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients. We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.




What happens when someone texts my practice though the chat bot?


It is 100% configurable:

  • You may simply receive an email with patient details to follow up next day.
  • You may receive a text message to which you can personally reply or delegate to your admin
  • The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services




Why do I need a chatbot for my website?


  • Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
  • Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
  • Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
  • Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.





Patients today are fully engaged in their treatment options and seek out information about their condition online. Adding disease awareness presentations on your website will establish your authority in your field of medicine, inspire confidence to your current and future patients and lead to an organic increase of appointment rates. Disease Awareness presentations will be created by medical doctors on your behalf and will be reviewed by you before they go online. 

Frequently asked questions

Why disease awareness presentations?


Over 60% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor. (McCarthy DM, Scott GN, Courtney DM, Czerniak A, Aldeen AZ, Gravenor S, Dresden SM. What Did You Google? Describing Online Health Information Search Patterns of ED patients and Their Relationship with Final Diagnoses. West J Emerg Med. 2017 Aug;18(5):928-936. doi: 10.5811/westjem.2017.5.34108. Epub 2017 Jul 14. PMID: 28874946; PMCID: PMC5576630.) We, as doctors have the responsibility to educate our patients and protect them from misinformation that swarms the internet. But there are signifiant benefits for you as well:

  • Show that you are an authority in your field
  • Show to patients that you care
  • Boost your website organic traffic
  • Ultimately increase your reputation and get more patient appointments.




What are the PHARMED disease state presentations?


PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:

  • Overview of Disease
  • Epidemiology and Burden of Disease
  • Pathophysiology
  • Etiology
  • Symptoms & Signs
  • Diagnosis
  • Prognosis
  • Management





Frequently asked questions

Why disease awareness presentations?


Over 60% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor. (McCarthy DM, Scott GN, Courtney DM, Czerniak A, Aldeen AZ, Gravenor S, Dresden SM. What Did You Google? Describing Online Health Information Search Patterns of ED patients and Their Relationship with Final Diagnoses. West J Emerg Med. 2017 Aug;18(5):928-936. doi: 10.5811/westjem.2017.5.34108. Epub 2017 Jul 14. PMID: 28874946; PMCID: PMC5576630.) We, as doctors have the responsibility to educate our patients and protect them from misinformation that swarms the internet. But there are signifiant benefits for you as well:

  • Show that you are an authority in your field
  • Show to patients that you care
  • Boost your website organic traffic
  • Ultimately increase your reputation and get more patient appointments.




What are the PHARMED disease state presentations?


PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:

  • Overview of Disease
  • Epidemiology and Burden of Disease
  • Pathophysiology
  • Etiology
  • Symptoms & Signs
  • Diagnosis
  • Prognosis
  • Management





About Your Listings

Online shopping is the norm today. Create an additional revenue stream by offering products relevant to your practice and patients. Boost your website's search engine rankings by adding relevant content through your store. Use your online store to make offerings that will re-engage existing patients and attract new ones. 

It's not just about having the correct information out there: The PHARMED Listing Distribution submits information about your practice to the main data aggregators. Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information creating an organic SEO backlink wave that compliments and often rivals traditional SEO worthy of thousands of dollars. The PHARMED Listing Distribution will submit your practice's information to premium platforms such as Amazon Alexa, Apple Siri and over 150 listing directories and to the main data aggregators. FAQ

Frequently asked questions

Why is it important for my practice?


Aside from the importance to your patients with visual impairment you will: Get Tax Credit for spending on ADA: To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000. Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.




Do ADA lawsuits really happen?


ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.




What is ADA and WCAG 2.0 compliance?


ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility. At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.





Frequently asked questions

What is SEO?


SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. In other words, SEO is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.




Why is SEO important?


  • Discoverability: Organic search is most often the primary source of website traffic.
  • SEO Builds Trust & Credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties
  • It is actually do or die: If you’re not on page 1, you’re not winning the click. It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not reaching many through the organic search. A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 don’t get clicked at all.




Why is SEO such a complex process?


SEO has to do with the technical (non-visible) part of your website as much as with the visible content. It also has to do with the authority of your website among other relevant websites: Usually referred as off-site SEO, this is the amount of "backlinks", aka links on other websites pointing to yours. It's similar to the citations for a journal article. SEO leads to free website traffic and can contribute up to 50% or more visitors to your pages. For this reason it compliments and often rivals paid advertising methods, but is also a time consuming and long term, ongoing process.





Your Google my business account is more than a yellow pages listing, it is in fact a microsite, a second website for your practice. Often, prospective patients will look at information such as insurance policies and services on this microsite before they visit your website. PHARMED will maintain your Google my Business listing with images, posts, blogs, new images, announcements and services. Google search ranks higher the listings that are updated regularly.

Frequently asked questions

If blogging is activated on my foundational website why do I need this package?


Subscribing to the PHARMED blogging package will have a medical doctor or healthcare professional creating blog articles for your website on your behalf. Here are the benefits:

  • Referrals: Strong blog content will lead to other medical websites and blogs linking back to you and direct patients to your website.
  • High Quality: Content will be created on the topics of your interest by a medical professional, it will be referenced, concise, balanced and appropriate for your patient audience.
  • Consistency: Blogging will be according to schedule constantly without interruptions. Websites that are stagnant through time get penalized by search engines.
  • SEO: Blogging when reviewed by expert SEO specialists and following expert keyword research, leads to better ranking on search engines.
  • Show that you are online: An active blog shows to the patient an active, vibrant practice.
  • Stand out as authority in your field: Provide useful information that will engage and retain patients.





About Your Promotion

Referrals are the lifeline for healthcare practices, however the patient journey to your practice is today more complicated: Patients are more engaged in their treatment than ever. They use social media to seek for recommendations and reviews to guide their physician choice. The single fastest way to be discovered while your SEO efforts work hard to build organic traffic to your website: Without Google ads 5-10 new patients may see your practice every month when they search for services. A successful promotional campaign will raise this number to several hundreds local patients.

Frequently asked questions

Why is it important for my practice?


Aside from the importance to your patients with visual impairment you will: Get Tax Credit for spending on ADA: To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000. Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.




Do ADA lawsuits really happen?


ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.




What is ADA and WCAG 2.0 compliance?


ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility. At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.





Frequently asked questions

Why do I need Social Media presence for my practice?


Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.




Are my patients really on social media?


Lets find out:





Laser-target patients where they spend most of their time, social media. Facebook and Instagram ads, when properly done, are proven to increase brand awareness and increase patient appointments.

Remind your patients that you are there for them with automated (birthdays, annual checkups, seasonal greetings) or customized (disease awareness campaigns, practice offers) emails. Patient email outreach is proven to increase patient loyalty at a time when most of your competitors may be targeting your patients with ads and promotions. FAQ

Frequently asked questions

Why disease awareness presentations?


Over 60% of patients use Google to search for symptoms and diagnosis before they start searching for a doctor. (McCarthy DM, Scott GN, Courtney DM, Czerniak A, Aldeen AZ, Gravenor S, Dresden SM. What Did You Google? Describing Online Health Information Search Patterns of ED patients and Their Relationship with Final Diagnoses. West J Emerg Med. 2017 Aug;18(5):928-936. doi: 10.5811/westjem.2017.5.34108. Epub 2017 Jul 14. PMID: 28874946; PMCID: PMC5576630.) We, as doctors have the responsibility to educate our patients and protect them from misinformation that swarms the internet. But there are signifiant benefits for you as well:

  • Show that you are an authority in your field
  • Show to patients that you care
  • Boost your website organic traffic
  • Ultimately increase your reputation and get more patient appointments.




What are the PHARMED disease state presentations?


PHARMED doctors and medical writers will create from scratch a disease state presentation of about 40 slides with content, graphs, images, peer reviewed journal references and will do this in a manner that will adapt to your target audience. Sample contents of a disease state presentation are:

  • Overview of Disease
  • Epidemiology and Burden of Disease
  • Pathophysiology
  • Etiology
  • Symptoms & Signs
  • Diagnosis
  • Prognosis
  • Management





Frequently asked questions

Why is it important for my practice?


Aside from the importance to your patients with visual impairment you will: Get Tax Credit for spending on ADA: To claim these tax benefits, use IRS Form 8826, the Disabled Access Credit, and refer to Title 26, Internal Revenue Code, Section 44. Tax credits are different than tax deductions. A deduction reduces taxable income and, therefore, the tax owed. Tax credits come later in the process — after tax has been calculated, a credit is subtracted outright from tax owed. The Disabled Access Credit is limited to small practices with gross receipts of one million dollars or less or that employ 30 or fewer people. Of course, being tax-related, it isn’t super simple. But it's not overly complicated, either. These are the terms for claiming the Disabled Access Credit: for expenditures more than $250, you can take a 50% credit up to $10,250 for a maximum credit of $5,000. Avoid lawsuits:
The Department of Justice may file lawsuits in federal court to enforce the ADA Compliance, and courts may order compensatory damages and back pay to remedy discrimination if the Department prevails. Under Title III, the Department of Justice may also obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation of ADA Compliance.




Do ADA lawsuits really happen?


ADA’s relevance to web accessibility isn’t just theoretical. Since 2017, the number of ADA Title III-related lawsuits skyrocketed. In 2017, 816 ADA Title III lawsuits were filed, but in 2018 that number rose to over 2,200 cases. That’s a rise of 180%, and it’s only the tip of the iceberg. It doesn’t reveal the increasing number of ADA legal complaints and lawyers’ demand letters that were filed against businesses with non-accessible websites in the last few years, because they never become part of the public record. Experts estimate that approximately 40,000 demand letters were sent in 2018, and 2019 has peaked with over 100,000 demand letters and over 10,000 lawsuits.




What is ADA and WCAG 2.0 compliance?


ADA stands for the Americans with Disabilities Act. It was signed into law by President George Bush in 1990, and it is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility. At the moment, WCAG 2.0 is the best measure of web accessibility when it comes to federal law. WCAG stands for the Web Content Accessibility Guidelines.They are the most important guidelines for web accessibility policy and set the standard for web accessibility legislation in most countries around the world.





Americans spend 2-3 hours per day on social media and your current and future patients are not an exception. A robust Facebook page and instagram account will ensure brand awareness and patient retention but more importantly will boost word of mouth referals when your current patients/followers will tag or share your posts with their friends. FAQ

Frequently asked questions

Why do I need brochures for my practice?


A professional illustrated brochure crafted by PHARMED medical doctors working closely with our designers is a powerful way to:

  • Showcase your services and staff to colleagues and establish a referral pathway for new patients.
  • Showcase your expertise and branding.
  • Explain treatments & services to patients.
  • Use call to action to get more appointments.
  • Make promotional offers and bring existing and new patients to your practice.





Frequently asked questions

Why do I need Social Media presence for my practice?


Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.




Are my patients really on social media?


Lets find out:





Medical Branding & Design

Branding or re-branding may be required for a healthcare practice to make subtle yet impactful changes to the existing brand in order to reach more patients, promote new staff members or services.

Frequently asked questions

What is a Chatbot?


Chat bots let you instantly communicate with visitors when they land on your website. Initiate a chat with anyone or let them chat when they're ready. You can also customize the look and feel of your chatbot, add online and offline chat hours, and access messages from your desktop or mobile app. Although chatbots can be very sophisticated and automatically handle appointment setting and even questions from patients, PHARMED does not advise for an overcomplicated bot. Healthcare communications must be handled only by licensed and authorized medical professionals to avoid miscommunication and the obvious risks that this poses for patients. We recommend a chatbot as a means to facilitate patient interaction for simple tasks such as communicating appointment availability, confirming that certain services are offered, directing to parts of your website where the patient can find information relevant to their questions and others.




What happens when someone texts my practice though the chat bot?


It is 100% configurable:

  • You may simply receive an email with patient details to follow up next day.
  • You may receive a text message to which you can personally reply or delegate to your admin
  • The bot will send a customized automatic welcome email reply to the patient with general information relevant to your services




Why do I need a chatbot for my website?


  • Proactive communication: Text back a website visitor the moment they land on your page even before they initiate a chatbot conversation.
  • Facilitate appointment booking: with over 70% of patients willing to use a chatbot you will be able to communicate and bring more patients to your office.
  • Retain a website visitor: Chatbots are proven to minimize bounce rates using the power of conversation. They blend user input fields with relevant questions based on intelligent, natural conversations. Users no longer need to deal with text boxes and scroll-down menus.
  • Capture leads: Get visitor's email address to engage them with your practice through outreach campaigns.





Frequently asked questions

Why do I need Social Media presence for my practice?


Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.




Are my patients really on social media?


Lets find out:





Modernize your logo as part of our branding package or as a standalone effort to ensure recognition and recall that equals word of mouth referrals, concise communication regarding your values and expertise, differentiation from competitors, patient loyalty, and financial value.

Frequently asked questions

Why do I need Social Media presence for my practice?


Social Media is where the word of mouth referrals take place today. Your patients/ followers will share your posts with their followers offering you a free organic way to advertise your brand and services to more potential patients.




Are my patients really on social media?


Lets find out:





Frequently asked questions

Why do I need brochures for my practice?


A professional illustrated brochure crafted by PHARMED medical doctors working closely with our designers is a powerful way to:

  • Showcase your services and staff to colleagues and establish a referral pathway for new patients.
  • Showcase your expertise and branding.
  • Explain treatments & services to patients.
  • Use call to action to get more appointments.
  • Make promotional offers and bring existing and new patients to your practice.