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Getting Started With Your E-Commerce Website

Updated: May 17, 2021


From startups and small businesses to huge brands, every business can benefit from an e-commerce website, where they can sell their products or services. In today’s competitive and convenience focused society, no longer do consumers want to go out to buy items, instead, consumers want to shop from the comfort of their own homes, making e-commerce a perfect solution for both businesses and buyers.

But while setting up an online store might seem complicated and time-consuming, it’s actually not too difficult.

Getting your business up and selling is possible with Website Express. This powerful product allows you to quickly and easily create a website and online store powered by WordPress and WooCommerce. To make the transition to e-commerce seamless, we also have a visual builder within every Website Express account. This allows you to design and create beautiful websites without having to write a single line of code.

What you’ll need to get started:

  • A Website Express account

  • Products or services to sell

  • 30-60 minutes to set up and add products to your online store

Before you begin

Before you jump into Website Express and start building your store, consider the following:

  1. Understand your inventory situation. What kinds of products do you sell? How are they typically sold?

  2. How are you wanting to sell? Local delivery? Pick-up only? While shipping is possible using Website Express, it will cost money. Initially, it may be best to start out with local delivery and pick-up.

  3. Set aside some inventory for online-only selling. Managing inventory with multiple selling platforms can be tricky at first, so it’s best to make it as simple as possible and develop a personalized system as you go along.

It may be best to start with about five products or services. Putting your entire inventory into your e-commerce store at once could be overwhelming, and managing the listings, sales, and fulfillment can feel like a lot for an online newbie as well.

Once you’ve chosen the products or services you want to focus on, find or generate pictures, pricing, and a description for each. Note any important attributes or variations in your products (e.g., dimensions, various sizes, colors).

Let’s start building your e-commerce website!

Setting up your website

Enter the Website Express product by clicking on the ‘Website’ tab in the left navigation menu.

You will be directed to confirm your site name, tagline, and set your subdomain. This is the URL that users will type in to find your site.



  • Now it’s time to choose your template. The three at the top are the Dark, Light, and Blank options. These templates DO NOT have an easy commerce solution and may require more advanced coding. Select one of the options that are [Vertical] – With Divi and WooCommerce to ensure your site has the proper functionality.

  • Preview and compare several different templates. Once you have chosen a template, you cannot change it.



  • Once you select a template sit back and relax while your new website spins up. This process may take 3 to 5 minutes to load.



  • You will arrive at your website’s dashboard. Your stats will be at zero at the moment, this is the place you can return in the future to see how well your website is performing.



  • On the left-hand side, there will be a button “Edit My Site”. Click it to start editing the front end, or content of your website.



Editing text/images on your website

  • It’s time to customize your site! Let’s start with text elements. Click on the text box you’d like to edit and start making changes.

  • Alternatively, when you hover over an element, a small dark toolbar will appear. Click on the gear icon to pull up a window that provides more options for editing and customization. Click on the window’s green checkmark to save changes.