Search Engine Optimization for Doctors
The world is digital. If you can’t be found on the web, you may as well not exist. PHARMED knows how important it is to the success of your practice to be visible online. That’s why we use SEO best practices to create authority and position your practice in front of people who could benefit the most.
Our team of marketers and social media professionals work together to provide quality SEO for physicians. Whether your goal is to increase office visits or simply to increase visibility on major search engines, we’ve got it covered. Find out why PHARMED is one of the most trusted marketing solutions providers for the medical community.
PHARMED’s Trusted SEO Solutions
It’s all about the keywords...right? Search engine optimization for doctors and the larger business community has grown to include keywords and so much more. Our team stays up to date with the latest best practices to provide stellar service to you. Here’s a sampling of the tactics we use to provide SEO for doctors:
SEO Audits
Before investing in complex SEO services, why not get an idea of how your website is already performing? Our team will do a complete examination of your site, pointing out how well it ranks organically in popular search engines. We’ll detail the pros and cons of your current website performance, then come up with recommendations on strategies to employ to improve your reach.
Copywriting
The best way to stand out and differentiate your practice from others is in your communications. That’s where copywriting comes in. PHARMED’s doctors will craft engaging and SEO-optimized copy for your website, blog and online marketing assets that will make visitors want to engage with you and book appointments.
On-Page Optimization
Having a website and compelling content is just part of the SEO battle. We’ll fine tune each page and blog post with elements that increase page authority and visibility. Some areas might include adding photos or graphics, attributing alt text to those photos (an element that helps screen readers make sense of content), adding meta descriptions to provide page context to search engines and incorporating keywords you want to rank for.
Link Building
Good content links to other good content, building relationships along the way. We’ll include relevant and authoritative links within your online content. In doing so, we’ll also reach out to and build relationships with other physicians and medical professionals in your specific focus area, providing a network of others who will link back to you in their own content. Reputable links back to your site will improve its search engine ranking.
Reporting
When the hard work is done, you ultimately want to know how your SEO efforts paid off. PHARMED will provide monthly reporting on all SEO initiatives. We’ll break down how each initiative is performing based on data from analytics accounts, as well as any plans or recommendations to make improvements.
We’re Doing SEO for Doctors the Right Way
Need a different approach? SEO isn’t a one-size-fits-all approach. We’ll customize your SEO plan to meet your budget and your needs.
Give your practice and SEO boost by trusting PHARMED’s expert team. From audits to strategy planning and execution, we’ll keep you in the loop about the initiatives that will boost your online presence. Get in touch with us to discuss the best search engine optimization options and send your practice to the top of the search results.